GOOGLE ADWORDS FORMULA | ONLINE ADVERTISING

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What is Google AdWords Formula? 

AdWords is an online advertising service by Google. By advertising our products and services, AdWords is the best way to make it. It Provides metrics, stats, and graph for every situation.

An advertiser wants to know how much he spends for click and measures the actual cost. There are 10 simple formulas that will help you understand how Adwords costs are calculated and measured:


CPC, CPM, CPA, CTR, ROI, CR


Google AdWords Formula Types:

10 simple formulas for Google AdWords

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CPC: Cost Per Click

Cost-per-click (CPC) bidding means, advertisers, pay for each click on her ads. For every CPC, he wants to set the amount (price) and the highest amount of budget or cost willing to pay for ads (per day).

If advertisers trying to find out how many costs per click for her ads. Here's the following formula.

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CPM: Cost Per Thousand Impressions or Cost Per Millie

Cost-per-Millie (CPM) bidding means, advertisers, pay for each view on her ads. For every CPM, he wants to set the amount (price) and the highest amount of budget or cost willing to pay for ads (per one thousand views).

 If advertisers trying to find out how many costs per impressions for her ads. Here's the following formula.
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CTR: Click Through Rate

Click-through rate (CTR) means the percentage of ads click by user divided by the number of times the ads will be shown, A high percent CTR is a good sign that users find your ads helpful and relevant.

If advertisers trying to find out how many click through rate percent for her ads. Here's the following formula.
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CPA: Cost Per Aquisition

Cost per acquisition (CPA), also known as cost per action or cost per conversions. CPA is an e-commerce marketing where the advertiser pays for a particular acquisition for a sale, click, and form submit. For example: Sign up, registrations.

If advertisers trying to find out how many costs per acquisition for her ads. Here's the following formula.
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CR: Conversion Rate

 A conversion rate is the number of conversions divided by total interactions (such as clicks for text ads or views for video ads) that can lead to conversions.

If advertisers trying to find out how many conversion rates for her ads. Here's the following formula.
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ROI: Return On Investments


Return On Investments means advertiser to know how much profit he made from her ads compared to how much he spent on those ads.

To calculate ROI, take the revenue that resulted from your ads, subtract your overall costs, then divide by your overall costs
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