TARGET AUDIENCES | GOOGLE ADWORDS CAMPAIGN

audiences

Target Audiences (Google AdWords):

In Google AdWords, targeting the right audiences is required, In target audiences allow you to set up your campaigns to reach people. Advertisers targeting their ads with Search Network Campaign, Display Network Campaign, Search with Display Campaign, Video Campaign, Shopping Products.
The audience targeting options available to PPC advertisers across both search and social are always extended.

How to target your ads:

  • Keywords targeting
  • Interests
  • Topics
  • Placements targeting
  • Demographics targeting
  • Re-marketing

Keyword targeting:

Keywords targeting show ads to your matching keywords. AdWords uses your keywords to place your ads on websites, next to related content. Each match type can be pointed your ad to show for a customer's search in different ways.

 Keyword match types:
  • Exact match keywords
  • Phrase match keywords
  • Domain match keywords
  • Domain match identifier
  • Negative match
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Interests & remarketing:

Interest categories: Reach people based on their interests, such as sports or travel, even when they visit a page related to a different subject.
Remarketing: Remarketing shows ads to people who've visited your website or used your mobile app. When people leave your website without buying anything, for example, remarketing helps you reconnect with them by showing relevant ads across their different devices.
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Topics:

Topics show ads on pages about specific categories. Topic targeting can help you reach a broad audience quickly, or generate additional traffic to your site.

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Placements:

Placements show ads on websites that you choose particular websites. A placement can be an entire website, a subset of a website (such as a selection of pages from that site), or even an individual ad unit on a single page.
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Demographics:

AdWords has enabled advertisers to target age and gender demographics within their search campaigns. With demographic targeting in AdWords, you can reach a specific set of potential customers who are likely to be within a particular age range, gender, parental status, or household income
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